Tite Kubo, the creator of Bleach, announced the Burn the Witch manga, which introduced a new story set in the Bleach universe.
The one-shot manga of Burn the Witch was published in Weekly Shonen Jump magazine, marking the first release of the story.
The Burn the Witch anime film was released, adapting the one-shot manga into an animated format, expanding the franchise's audience.
The Burn the Witch manga series began serialization, continuing the story beyond the one-shot and developing the franchise further.