Rainbow Brite was created by Hallmark Cards in 1983 as a character to promote their greeting cards and merchandise.
The original animated TV series 'Rainbow Brite' premiered, expanding the franchise's popularity among children.
The full-length animated film 'Rainbow Brite and the Star Stealer' was released, further establishing the franchise in popular culture.
A new animated Rainbow Brite series was announced, aiming to reboot the franchise for modern audiences.