Hasbro launches the G.I. Joe: A Real American Hero action figure line, marking the revival of the franchise with a new focus on military-themed characters.
The G.I. Joe: A Real American Hero animated television series debuts in syndication, popularizing the characters and story to a wide audience.
The animated movie 'G.I. Joe: The Movie' is released, continuing the storyline from the TV series and expanding the franchise's narrative.
The original run of the G.I. Joe: A Real American Hero animated TV series concludes after multiple seasons of broadcast.
The elite military unit G.I. Joe is formed by the U.S. government to combat the terrorist organization Cobra.
G.I. Joe team encounters Cobra for the first time, revealing the threat to national and global security.
New members Snake Eyes and Scarlett join the G.I. Joe team, bolstering its effectiveness.
G.I. Joe successfully repels Cobra forces during an assault on Springfield, showcasing their tactical superiority.
After being presumed dead, Cobra Commander returns to lead new attacks against the G.I. Joe team.
G.I. Joe launches a covert mission to dismantle Cobra’s manufacturing of advanced weaponry.
Cobra creates Serpentor, a genetically engineered leader meant to unify and strengthen Cobra's forces.
Serpentor seizes leadership within Cobra, fracturing the organization into internal conflict.
Faced with a mutual threat, G.I. Joe and Cobra establish a fragile truce to combat a common enemy.
The climactic battle between G.I. Joe and Cobra forces occurs on Cobra Island, determining the fate of the world’s stability.
