The television show Outback Truckers premiered on Australian TV, showcasing the lives of truck drivers working in the Australian Outback.
Outback Truckers gained international popularity, expanding its viewer base beyond Australia and introducing global audiences to outback trucking challenges.
Episodes highlighting the impact of extreme weather conditions like cyclones and floods on the trucking industry were aired, increasing awareness of environmental challenges.
The show began showcasing advances in trucking technology and equipment used by the drivers.