Hasbro announces the creation of the Equestria Girls spin-off from the My Little Pony franchise, aiming to extend the universe with humanized pony characters.
The first My Little Pony: Equestria Girls animated film is released, introducing fans to the human counterparts of the pony characters in a high school setting.
Hasbro launches the Equestria Girls toy line to accompany the animated film and support its merchandising.