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Leads are the pulse of business growth, sparkling opportunities that woo sales teams. They're potential partnerships waiting to blossom, igniting campaigns and driving innovative strategies to turn interest into lasting connections.
Leads can be generated through various channels, including social media, referrals, and online ads, and are often categorized as warm, cold, or hot based on their likelihood to convert into customers.
The term lead originates from the marketing practice where potential customers are led through the sales funnel towards making a purchase.