Branding

Books: The Cultural Code by Clotaire Rapaille Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Thomas C. B. M. Gad Positioning: The Battle for Your Mind by Al Ries and Jack Trout Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller The Branding Journal by Various Authors Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier Hooked: How to Build Habit-Forming Products by Nir Eyal

Movies: The Secret Life of Walter Mitty The Greatest Showman The Social Network Moneyball Her La La Land Joy Chef

Music: Strangers by The Kooks Electric Feel by MGMT Ain't It Fun by Paramore Young Folks by Peter Bjorn and John Sweet Disposition by The Temper Trap Barcelona by George Ezra Pumped Up Kicks by Foster the People Take a Walk by Passion Pit Tongue Tied by Grouplove Feel It Still by Portugal. The Man

TV Shows: Halt and Catch Fire Shark Tank Mad Men Empire The Last Dance Abstract: The Art of Design The Creative Brain Inside Bill's Brain: Decoding Bill Gates The Toys That Made Us Project Runway

Video Games: Octodad: Dadliest Catch Yonder: The Cloud Catcher Chronicles Dream Daddy: A Dad Dating Simulator Austin Powers: Oh, Behave! The Artful Escape Wattam Bug Fables: The Everlasting Sapling A Short Hike Unpacking Garden Paws