The announcement of a new magical girl anime project by Shaft and Aniplex under the direction of Akiyuki Shinbo.
The first episode of Puella Magi Madoka Magica airs on Japanese television, introducing audiences to the dark magical girl story.
Release of the complete series on Blu-ray including all 12 episodes and additional content.
Announcement of a three-part movie project that includes a recap and new sequel content following up the TV series.
Release of the first film in the trilogy, serving as a recap of the TV series.
Second recap film in the trilogy, further covering the original series content.
Launch of the sequel movie continuing the story after the original series, gaining critical acclaim.
Announcement of various spin-off manga and video games expanding the series universe.
The franchise expands globally through mobile games and official streaming platforms, increasing its international fan base.
Madoka Kaname meets the mysterious creature Kyubey who offers her the chance to become a magical girl.
Sayaka makes a contract with Kyubey and becomes a magical girl to heal her friend’s hand and fight witches.
Homura, a mysterious and aloof girl, joins Madoka’s class and reveals knowledge about magical girls.
Through Homura and other events, Madoka discovers that magical girls eventually turn into witches.
A veteran and more aggressive magical girl Kyoko arrives and clashes ideologically with Sayaka and Madoka’s group.
Sayaka struggles with her ideals and the consequences of being a magical girl, edging towards despair.
Overwhelmed by despair and injury, Sayaka succumbs and becomes a witch, horrifying Madoka and her friends.
In the climax, Madoka makes a selfless wish that changes the laws of the universe, becoming a divine magical girl.
As a result of Madoka’s wish, the fate of magical girls is rewritten, erasing witches from existence.