Midnight Club 3: DUB Edition, a racing video game developed by Rockstar San Diego and published by Rockstar Games, was released.
The game featured a partnership with DUB Magazine, incorporating custom car modifications and real-life car culture elements.
Rockstar released an expanded version of the game titled Midnight Club 3: DUB Edition Remix with additional cars, tracks, and multiplayer features.
In the early 2000s, street racing culture gains significant popularity in major US cities, setting the stage for underground racing scenes.
Various high-profile street racing crews form across cities such as San Diego, Atlanta, and Detroit, each competing for dominance.
Dub Magazine emerges as a leading publication supporting urban car culture and tuning, heavily influencing the street racing community.
The player begins their journey in underground street racing, building reputation and vehicles in local circuits.
The player progressively defeats top street racers in each city, gaining notoriety and respect.
After winning in multiple cities, the player is recognized by Dub Nation, a prestigious car culture collective.
The player competes in the ultimate championship race across all three cities to claim the title of the top street racer.
