Hasbro launches the original Transformers toyline, marking the beginning of the franchise.
The original Transformers animated television series premieres, boosting the popularity of the franchise.
Principal photography starts for the first live-action Transformers film, directed by Michael Bay.
The first live-action Transformers movie premieres in theaters, revitalizing the franchise in cinema.
The official website for the Transformers movie is launched, providing news and interactive content for fans.
The AllSpark gives life to the Transformers race on Cybertron.
The eternal conflict between Autobots led by Optimus Prime and Decepticons led by Megatron unfolds on Cybertron.
Megatron follows the AllSpark to Earth searching for ultimate power.
Optimus Prime and Autobots arrive on Earth to protect the AllSpark and humanity.
Sam purchases a Chevy Camaro, which later reveals to be Bumblebee in disguise.
Decepticons attack to capture the AllSpark and eliminate the Autobots.
Major battle between Autobots and Decepticons in a city downtown, with humans caught in the middle.
Sam obtains the AllSpark cube to prevent its misuse by the Decepticons.
Optimus Prime kills Megatron in the final battle, safeguarding Earth temporarily.
After the battle, the Autobots choose to stay on Earth to protect humanity from future threats.
